Monday, April 25, 2011

Upcoming Rip Road Show with Whole Foods Market and Forks Over Knives

 
 

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via The Engine 2 Diet by The Engine 2 Diet on 4/25/11

The knife referred to in the ground-breaking film Forks Over Knives cuts in two ways. The movie argues that when we choose to remove or greatly reduce the amount of food we consume that requires knives to eat (like meat) and reconfigure our plates to be plant-strong, we can avoid going under the knife for things like by-pass surgery.

Dr. Oz, who will feature the makers and key contributors to Forks Over Knives on his April 27th show, touts the film's message that we can avoid heart disease, cancer and Type II diabetes simply by changing what we eat as "the Hail-Mary of medicine."

The movie features Caldwell Esselstyn Jr., M.D., author of Reversing Heart Disease and member of the Whole Foods Market scientific medical advisory board and T. Colin Campbell, PhD, author of The China Study. Healthy Eating partner Rip Esselstyn, founder and author of the Engine 2 Diet, makes an appearance as well, and asserts why real men eat plants. This film is a powerful companion to Whole Foods Market's Health Starts Here education programs and supports our Engine 2 message of eating plant-strong™.

Whole Foods Market and Engine 2 teamed up to host several advanced "sneak peak" screening events of Forks Over Knives around the country over the last nine months. The movie officially opens in select U.S. theaters throughout the month of May, giving us the opportunity to sponsor a series of special premiere screening events.

These events include receptions where you'll have the opportunity to taste delicious plant-strong, no-oil-added foods prepared by Whole Foods Market chefs. You'll also be able to engage in panel discussions following the film with Rip and others.

Please check with your local Whole Foods Market store in each of the cities listed below for more information on how to purchase tickets or reserve your seat.

April 26, New York City, NY, Sunshine Theater, 143 East Houston Street

Reception (5:00 – 6:30 pm)
Meet & Greet Event Panelists, Cocktails/Light hors d'oeuvres
Whole Foods Market Bowery Store, 95 East Houston St., New York, NY 10002

Screening & Panel Discussion (7:00 – 9:00 pm)
Panel will include Rip together wth Brian Wendel, creator and executive producer of Forks Over Knives and Gene Baur, President and founder of Farm Sanctuary.

Tickets:
$10, proceeds to benefit the Fallen Firefighter's Fund.

Tickets available now for purchase at the following Whole Foods Market stores:  Tribeca, Upper West Side, Columbus Circle, Union Square, Bowery and Chelsea;

OR reserve tickets by sending an email to steven.marion@wholefoods.com.  You will receive a confirmation email in return, with which you will be able to purchase tickets prior to the film event at Whole Foods Market Bowery store, 95 East Houston St, New York, NY — one block from the Sunshine Theater.

Seats based on no-shows may be available for purchase at the Bowery store after 6:50 on the night of the event.

May 3, San Jose, CA, Santana Row Cinemark, 3088 Olsen Drive

May 4, Seattle, WA, Varsity Theater Landmark, 4329 University Way, N.E.

May 5, Phoenix, AZ, Camelview 5, 7001 E. Highland Ave., Scottsdale

Free Event. Reception at 5:30 pm; Screening at 7:30 pm. Reserve a seat by emailing: AZSpecialEvent@wholefoods.com

May 10, Chicago, IL, Webster Place 11 Regal, 1471 W. Webster Ave.

May 11, Washington DC, AFI Silver Theatre in Silver Spring Maryland,

May 16, San Diego, CA, La Jolla Village theater, 8879 Villa La Jolla Drive, La Jolla, CA

May 18, Minneapolis, MN, Lagoon Cinema, 1320 Lagoon Ave

May 19, Philadelphia, PA, AMC Plymouth Meeting 494 W Germantown Pike, Plymouth Meeting, PA

If you've seen Forks Over Knives, did it inspire you to put down your knife?


 
 

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Saturday, April 16, 2011

Mike Tyson Loves Being Vegan: It's Changed His Life

 
 

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via TreeHugger on 4/16/11

mike-tyson photo Mike Tyson attends the 2011 TCA Winter Press Tour Photo by Michael Tran/FilmMagic It was undoubtedly a big surprise when Mike Tyson announced he was going vegan. I mean when I was younger I watched on TV as he bit his opponent's ear off. But it seems in fact that the diet stuck. Today Iron Mike claims to be happier and saner than ever thanks to his diet....Read the full story on TreeHugger

 
 

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Wednesday, April 13, 2011

Vegetarians at a Lower Risk for Heart Disease, Stroke

 
 

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via TreeHugger on 4/13/11

heart-shaped potato photo Photo: Nisha A / cc It turns out that vegetarians might not just be sparing the lives of countless animals by cutting meat from their diets, they could actually be helping to save their own lives as well. According to a new study, research suggests that vegetarians may be at significantly less risk of developing a condition associated with heart disease and stroke than their animal-eating counterparts. ...Read the full story on TreeHugger

 
 

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Friday, April 1, 2011

Genetically Modified Showdown: Monsanto Sued By Organic Farmers

 
 

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via Fast Company by Ariel Schwartz on 3/31/11

Imagine if Apple tried to charge you every time you accidentally glanced at an iPhone on the street. That's basically the policy that Monsanto, an agriculture giant whose patented genes are in 95% of all soybeans and 80% of all corn grown in the U.S, enforces. The company is notorious for suing farmers that the company suspects of violating patents in even inadvertent manners. Monsanto has sued hundreds of farmers and received over $15 million from these patent-violation cases (PDF), which have included incidences of farmers being sued because pollen from nearby farmers' genetically Monsanto-brand genetically modified crops blew over the fence onto their field. Now, finally, organic farmers are fighting back.

The lawsuit, Organic Seed Growers & Trade Association, et al. v. Monsanto, was filed this week on behalf of 12 seed businesses, 26 farms and farmers, and 22 agricultural associations, all of whom question whether Monsanto should have the right to sue farmers for patent infringement if GM seeds inadvertently end up on their property. 

The suit, filed by the Public Patent Foundation (PUBPAT), explains:

In the case, PUBPAT is asking Judge Buchwald to declare that if organic farmers are ever contaminated by Monsanto's genetically modified seed, they need not fear also being accused of patent infringement.  One reason justifying this result is that Monsanto's patents on genetically modified seed are invalid because they don't meet the "usefulness" requirement of patent law, according to PUBPAT's Ravicher, plaintiffs' lead attorney in the case.  Evidence cited by PUBPAT in its opening filing today proves that genetically modified seed has negative economic and health effects, while the promised benefits of genetically modified seed --increased production and decreased herbicide use--are false.

Translation: According to the farmers, not only is Monsanto's patent policy out of control, but its patents aren't even useful in the first place--they're harmful. The lawsuit couldn't come at a better time for the organic farming industry; GM alfalfa, a crop whose pollen can travel via wind up to five miles, has been approved by the U.S government. And GM sugar beets, which can easily cross-contaminate with non-GM sugar beets, were also recently approved. Having protection against Monsanto's lawsuits will be a necessity for these farms in the coming years.

Reach Ariel Schwartz via Twitter or email.

[Homepage photo by Flickr user Mahalie]



 
 

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